Top 10 Local Skincare Brands in Indonesia (2026)
Editor's selection based on public information. Not sponsored.
Quick answer
Our top picks are Wardah, Somethinc and Avoskin. Wardah suits shoppers who want a widely available, halal-positioned brand; Somethinc suits ingredient-focused buyers; and Avoskin suits people who care about sustainability-minded skincare routines.
- Halal positioning is a common thread: Wardah markets itself as "Halal Green Beauty" and Somethinc describes itself as a halal-certified local beauty brand.
- Sunscreen is a core category for most brands on this list, including Azarine, Emina, Scarlett and Avoskin.
- The list mixes heritage players such as Sariayu (Martha Tilaar Group) and ERHA (founded in 1999) with newer, ingredient-led labels like Somethinc, Whitelab and Npure.
The ranking at a glance
| # | Name | Best for | Location |
|---|---|---|---|
| 1 | Wardah | Shoppers who want a widely available, halal-positioned brand | Jakarta, Indonesia |
| 2 | Somethinc | Ingredient-focused buyers who like serums | Indonesia |
| 3 | Avoskin | Sustainability-minded skincare users | Yogyakarta, Indonesia |
| 4 | Emina | Younger users and first skincare routines | Jakarta, Indonesia |
| 5 | Scarlett | Shoppers who want face and body care from one brand | Indonesia |
| 6 | Azarine | Affordable daily sunscreen | Indonesia |
| 7 | ERHA | Dermatology-led care and clinic consultations | South Jakarta, Indonesia |
| 8 | Whitelab | Brightening-focused routines | Indonesia |
| 9 | Npure | Natural-ingredient fans and acne-prone skin | Indonesia |
| 10 | Sariayu | Fans of heritage Indonesian beauty brands | Jakarta, Indonesia |
Indonesia has one of Southeast Asia's most active local beauty scenes, with home-grown brands competing strongly against imports on price, halal assurance and formulas made for humid, tropical weather. This list picks ten Indonesian skincare brands that are easy to buy, offer a full routine, and have their own official channels.
Before buying, check that a product carries a BPOM registration number (Indonesia's food and drug authority) and, if halal matters to you, look for the halal logo on the pack. Buy from the brand's official website or official marketplace stores to avoid counterfeits, and patch-test active ingredients such as niacinamide, retinol or exfoliating acids before full use.
The full ranking
Wardah
Wardah is one of Indonesia's best-known beauty brands and is part of ParagonCorp. It positions itself as "Halal Green Beauty" and covers skincare, makeup, body care and hair care, with skincare lines such as Crystal Secret, Lightplus and Derma Series.
Best for
Shoppers who want a widely available, halal-positioned brand
- Location:
- Jakarta, Indonesia
- Website:
- www.wardahbeauty.com
Somethinc
Somethinc describes itself as a halal-certified local beauty brand offering skincare, makeup and beauty tools. Its range is built around ingredient-led serums, sunscreens and moisturisers, and it is a frequent name in Indonesian skincare conversations online.
Best for
Ingredient-focused buyers who like serums
- Location:
- Indonesia
- Website:
- www.somethinc.com/en
Avoskin
Avoskin brands itself around sustainable beauty, with a full routine of cleansers, toners, serums, moisturisers and sunscreens. The brand highlights avoiding microplastics and offering reusable packaging as part of its sustainability approach.
Best for
Sustainability-minded skincare users
- Location:
- Yogyakarta, Indonesia
- Website:
- www.avoskinbeauty.com
Emina
Emina is a ParagonCorp brand with a fun, youthful style and budget-friendly pricing. Its range covers everyday basics such as cleansers, moisturisers and sunscreens alongside makeup.
Best for
Younger users and first skincare routines
- Location:
- Jakarta, Indonesia
- Website:
- www.eminacosmetics.com
Scarlett
Scarlett covers both face care and body care, with products such as brightening serums, micellar water, daily sunscreen and body serums. It is widely sold online and is known for body care as much as for face care.
Best for
Shoppers who want face and body care from one brand
- Location:
- Indonesia
- Website:
- scarlettwhitening.com
Azarine
Azarine is best known for its wide range of sunscreens, from gels and serums to moisturisers and lip balm with SPF. Prices are affordable, which makes daily sun protection easier to stick to.
Best for
Affordable daily sunscreen
- Location:
- Indonesia
- Website:
- azarinecosmetic.com
ERHA
ERHA is run by PT Erha Clinic Indonesia, founded in 1999 by dermatologist Dr Ronny Handoko, and operates skin and hair specialist clinics under the ERHA Ultimate name. Its clinic background makes it a common choice for people who want dermatology-led skincare and consultations.
Best for
Dermatology-led care and clinic consultations
- Location:
- South Jakarta, Indonesia
- Website:
- erhaultimate.co.id
Whitelab
Whitelab focuses on brightening skincare, with products such as niacinamide serums, and states that its products are BPOM registered. It suits people who want a straightforward, targeted routine for dull or uneven-looking skin.
Best for
Brightening-focused routines
- Location:
- Indonesia
- Website:
- www.whitelab.co.id/en
Npure
Npure presents itself as a natural skincare brand, with series built around ingredients such as centella asiatica (cica), marigold, noni and licorice. Its cica series is a popular pick for calming and acne-prone skin routines.
Best for
Natural-ingredient fans and acne-prone skin
- Location:
- Indonesia
- Website:
- npureofficial.id
Sariayu
Sariayu is part of the Martha Tilaar Group, a beauty company that says it has spent more than 40 years serving Indonesian women. It is a heritage name for shoppers who like brands rooted in Indonesian beauty traditions, with modern skincare such as sunscreen serums in its range.
Best for
Fans of heritage Indonesian beauty brands
- Location:
- Jakarta, Indonesia
- Website:
- www.sariayu.com
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